Data Hygiene for Pin-Point Targeted Leads
Political Fundraising Lists prides itself on a commitment to providing the highest quality data available. We strive to go above and beyond policies set forth by the United States Postal Service. What makes our data different?
- Double verified against one of the premier consumer files on the market.
- National Change of Address is performed on a continuous basis. Most orders are checked against the NCOA the day they ship.
- We've applied the USPS Delivery Point Validation to all of our proprietary data to ensure top notch accuracy.
- Our Telephones are scrubbed against the USPS Do-Not-Call file on a monthly basis to ensure compliancy. We provide additional Telephone numbers to Telemarketers who are exempt from DNC regulations
The goal of these measures is to ensure that our client’s message is delivered to its intended audience. We believe that these steps go a long way to ensuring qualified, targeted leads. Increased deliverability means higher response rates. Our clients notice the difference!
Delivery Point Validation Explained:
Delivery Point Validation
Delivery Point Validation (DPV) provides the highest level of address accuracy checking.
What is DPV?
The Postal Service DPV database is essentially a "yes/no" table for checking the validity of any known individual house, apartment, Post Office box, rural box, mail drop, or commercial address that receives mail.
How does it work?
The DPV System assists mailers in obtaining accurate delivery address information and facilitates identification of erroneous addresses contained in mailer address files. Mailer use of DPV will help to reduce the amount of undeliverable as addressed (UAA) pieces, which in turn will result in more efficient postal mail processing and delivery operations.
Why is it better then pulling Zip+4 alone?
Without DPV, the ZIP+4 database is only capable of confirming whether addresses fall within the "low to high" address ranges specified in ZIP+4 records. For example, "1 to 49 (odd) Main Street" may be a standard house number range listed in the ZIP+4 database and any odd house number in that range will match that ZIP+4 record, whether or not the address is a valid Postal Service delivery point.
With DPV, you can confirm whether any individual address is a valid delivery point, regardless of what the ZIP+4 database range implies. If only five addresses actually exist in a given range like "1 to 49 (odd)", DPV will validate the five known addresses and reject any other address in the range. In short, by verifying that our targeted leads are good, we develop your audience while saving you money!
In other words, a ZIP+4 database can only determine a candidate ZIP+4 for an address. Utilizing both ZIP+4 and DPV databases, allows you to determine whether the address is a valid delivery point and produce valid ZIP+4 codes.